Are Cheap Supplements Ignored by Industry Awards?
Bodybuilding.com recently announced the 2009 winners of thier anual supplement awards. As one of the largest sellers of nutritional supplements this ideas give an idea of the most popular supplements currently on the market as the nominations are based on sales with the final winners chosen by a public vote.
Over 350,000 people voted in the end on a wide variety of catoriegories like pre workout supplement, energy supplement and protein bar of the year.
The problem with a sales driven contest is that sales are as a result of effective marketing thserefore these contensts really just become a competition in who can sell the most supplements.
While the industry would argue that the public would not buy these products if they were not the best wq
The case that the industry presents for using a sales based selection to define ‘award winning supplements’ is that the supplement buying public would not purchase the top products in such vast quantities if they were not good. Making the assumption that the population will find the best.
However I doubt very much that McDonalds make the best burgers in the world yet they sell more burgers than anyone else becasue they have effect marketing and excellent systems.
Many people are not aware that these supplement “Awards” are just another marketing tool and part of an effective system used by the supplement companies to get us to buy more supplements that we do not need.
By telling people which supplements are the most popular people will use this in thier own buying decisions as this social proff leads people to believe that these must be the best.
It is a shame that these awards could not be based on empirical research or sound scienfic study. With the amount of money these companies make it would not cost them much to fund some university studies into the most effective supplements for various parameters of fitness.
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Xpress Nutrition » Blog Archive » Supplement Awards 2008 – com Supplement Awards are the industry standard for recognition of the best products and brands in the fitness and supplement industry. This entry was posted on Thursday, October 16th, 2008 at 6:03 am and is filed under Supplement Awards 2008. You can follow any responses to this entry through the RSS 2.
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